Brewery Partner Toolkit

Every Hops for Heroes participating brewery will receive a custom engraved bat as part of the program. For breweries brewing Homefront IPA, the bat can be used during the brewing process as part of the recipe tradition. Breweries not brewing Homefront IPA are welcome to use their bat however they’d like — display it in the taproom, save it as a keepsake, reuse it year after year, raffle it off, or auction it during a special event.

Each handcrafted bat is specially made for the Hops for Heroes program and engraved with both the Hops for Heroes logo and your brewery logo, making it a unique collectible for your brewery and supporters alike.

Many participating breweries choose to auction their bat during their activation event, with proceeds benefiting Soldiers’ Angels and the Military-connected community we serve.

Turn your brewery into the ultimate Hops for Heroes destination with a special Brew for Heroes Night benefiting Soldiers’ Angels!

Whether you’re releasing a brand-new beer, debuting your Homefront IPA, or hosting a first tapping event, Brew for Heroes Night creates an exciting opportunity to bring your community together around great beer and a great cause.

Invite guests to celebrate with special pours, beer flights, brewery tours, meet-the-brewer experiences, live music, food trucks, or exclusive merchandise while learning more about how Soldiers’ Angels supports Service Members, Veterans, and Military families.

Donate a portion of the evening’s proceeds to Soldiers’ Angels and use the event to build excitement around your Hops for Heroes campaign while creating a memorable experience your customers will want to support year after year.

Bring your community together for a fun-filled Bingo & Brews night benefiting Soldiers’ Angels! Host a themed bingo event in your taproom where guests can purchase bingo cards, compete for prizes, and enjoy great beer — all while supporting Service Members, Veterans, and Military families.

This activation is a great way to drive traffic during slower nights, encourage repeat participation, and create an engaging atmosphere that keeps customers connected to your Hops for Heroes campaign. Consider incorporating patriotic themes, brewery merchandise prizes, or bonus rounds tied to Soldiers’ Angels and the Military community for even more engagement.

P.S. If your brewery serves food, consider turning it into a “Bacon, Bingo, & Brews” night — because nothing motivates bingo players quite like a plate full of bacon!

Turn one of your taps into a tap for a cause by dedicating a featured beer to Soldiers’ Angels for a week, month, or even an entire season.

With a Charity Tapline, a portion of the proceeds from every pour supports Soldiers’ Angels programs serving Service Members, Veterans, and Military families. It’s an easy, ongoing way to raise awareness, engage customers, and make a meaningful impact with every pint served.

Promote the tapline in your taproom, on social media, and throughout your community to encourage customers to drink for a purpose while supporting those who have served.

Create a meaningful and interactive display in your taproom with a Hops for Heroes Community Wall. Invite customers to make a donation in exchange for adding a personalized cutout to the wall — such as a Military boot, beer mug, hop cone, Soldiers’ Angels logo, or other brewery-themed design.

Supporters can dedicate their cutout to a Service Member, Veteran, Military family member, or someone special in their life, creating a visual tribute that grows throughout the campaign.

A Community Wall is a simple but powerful way to spark conversations, encourage donations, and give customers a personal connection to the mission while showing visible community support for those who have served.

One of the signature ingredients in Homefront IPA is fresh sweet orange peel — and if you’ve ever zested oranges before, you know it takes plenty of time and helping hands! That’s why many participating breweries turn the process into a fun, community-driven “Zesting Party.”

Typically held 2–3 days before bottling or kegging, the event brings customers and supporters together to help prepare the fresh orange zest that will be added during the final stages of the brewing process.

A Zesting Party is a great way to build excitement around your Homefront IPA release while engaging your community in a hands-on way. Offer guests a discounted or complimentary beer, share information about Hops for Heroes and Soldiers’ Angels, and promote upcoming campaign activities like beer release dates, raffles, swag giveaways, or bat auctions.

What’s your brewery’s best-selling beer? Or maybe you already have a brew with a patriotic or Military-inspired connection. Turn it into a force for good by hosting a Pint Night for Heroes!

Choose a featured beer for the evening and donate a portion of the proceeds from every pint sold to Soldiers’ Angels. It’s a simple but impactful way to engage your customers, spark conversations about supporting the Military-connected community, and rally your local community around a meaningful cause.

Want to take it even further? Pair the event with a raffle, live music, merchandise sales, or a care package item collection drive to maximize engagement and support.

Make giving back easy by inviting customers to round up their purchase to support Soldiers’ Angels. Whether someone is buying a pint, merchandise, or food, even small donations can add up to make a big impact for Service Members, Veterans, and Military families.

A Round Up campaign is a simple, low-lift way to engage customers in the mission while raising meaningful support throughout your Hops for Heroes campaign. Promote the opportunity at checkout, on menus, and around the taproom to encourage participation and show how every cent helps support programs like food assistance, care packages for deployed troops, and other vital resources.

Turn patriotic holidays into opportunities to give back by hosting a special Hops for Heroes toast during events like Memorial Day, Independence Day, Veterans Day, or other Military-themed celebrations.

Encourage customers to raise a glass in honor of Service Members, Veterans, and Military families while supporting Soldiers’ Angels through featured beer specials, commemorative pours, or donation-driven toasts throughout the event.

A Holiday Toast is an easy way to create a meaningful moment of recognition, engage your community, and connect your brewery’s celebration to a greater cause supporting those who have served.