Cause-Related Marketing Projects

Cause-Related Marketing is a great way to associate with a well-known organization and reach new audiences with information about your product and services. Cause-related marketing ventures drive loyalty, differentiate companies from their competitors and enhance credibility, while simultaneously raising funds that directly benefit a worthy cause, such as Soldiers' Angels. Corporate and community leaders throughout the country have partnered with Soldiers' Angels for hundreds of unique cause-related marketing partnerships. As a result of that partnership many companies have enjoyed the benefits that come from connecting themselves with an institution recognized nationwide for its support of military families, service members and veterans.

Benefits of Cause-Related Marketing

The popularity of cause-related marketing as a way to promote products and services increased significantly during the last decade. According to studies released by Cone, a leading agency in cause-related branding and marketing:

  • 80% of consumers say it is important that companies set aside money for social purposes.
  • 68% of consumers will remain loyal to a brand if they support a cause.
  • 83% of Americans say that companies have a responsibility to help support causes.
  • 79% are more likely to switch from one product to another if the other product is associated with a good cause.
  • 89% of employees familiar with their company's chosen cause feel a strong sense of loyalty to their employers.

Not enough benefits? How about making a difference in the lives of military families, service members and veterans! Please use the contact form on this page if you would like to discuss a possible cause-related marketing opportunity. We welcome corporations and businesses of all sizes!

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