Black Rifle Coffee Company Brings Back Popular Liberty Roast to Support Deployed Troops, Military Veterans
June 22, 2021
Every purchase of the patriotic seasonal brew will support the veteran-owned company’s mission of donating 1 million cups of coffee to the service community
SALT LAKE CITY, June 22, 2021 (Newswire.com) – Black Rifle Coffee Company (BRCC), America’s leading veteran-owned and operated coffee company, is bringing back one of its most popular and patriotic brews just in time for Independence Day. Now through July 11, each purchase of BRCC’s iconic Liberty Roast — online or in any BRCC shop — will support the company’s mission of donating 1 million cups of coffee to active-duty troops serving at home and overseas. Service members and first responders are welcome to stop by BRCC shops for a complimentary bag of coffee.
Soldiers’ Angels, a non-profit organization that provides aid, comfort, and resources to the military, veterans, and their families, will support the effort by coordinating large-scale domestic and overseas coffee drops.