There’s nothing like a warm cup of coffee to brighten someone’s day—especially when that someone is serving far from home. Thanks to the Books-A-Million Coffee for the Troops campaign, Soldiers’ Angels has been able to bring that sense of comfort and care to deployed Service Members and Veterans through donations of Joe Muggs Coffee.

What is the Books-A-Million Coffee for the Troops Campaign?

Books-A-Million, through its Coffee for the Troops initiative, partners with Soldiers’ Angels to send much-needed coffee to deployed Service Members around the world and Veterans across the country. When customers purchase bags of Joe Muggs Coffee at Books-A-Million locations, they have the option to donate them directly to troops. Each donation supports the morale and well-being of our military community, offering them a little taste of home with every cup.

How Soldiers’ Angels Delivers Coffee to Service Members and Veterans

Through the generosity of Books-A-Million customers, Soldiers’ Angels is able to ship care packages full of Joe Muggs Coffee to deployed Service Members. Few things are as universally appreciated as coffee and these care packages help to boost morale and provide comfort. For Service Members stationed in remote locations, coffee offers both a physical and emotional pick-me-up. It’s a simple yet powerful reminder that they are not forgotten.

In addition to supporting deployed Service Members, Soldiers’ Angels also delivers Joe Muggs Coffee to Veterans at VA hospitals. Many Veterans find joy in the shared ritual of enjoying a cup of coffee, whether it’s to start their day or as a social activity with fellow Veterans. The donated coffee helps make these small moments a bit more special, letting them know that their service is still appreciated.

The Impact: Ship Coffee, Spread Joy

During the most recent leg of the semi-annual Coffee for the Troops campaign, Soldiers’ Angels delivered 68,700 bags of Joe Muggs Coffee to deployed Service Members, active duty installations, and Veterans, spreading joy and boosting morale with each delivery. Even though we didn’t quite reach our $28,000 fundraiser goal, we are incredibly grateful to our supporters for helping us raise $16,200. Every dollar raised helps to offset the high price tag of shipping these items around the world! And, thanks to you, we were able to bring comfort and joy to so many Service Members and Veterans. Your generosity reminds them that their sacrifices are appreciated, especially when they’re far from home.

The Importance of Supporting Service Members and Veterans

For Service Members and Veterans, even small gestures like a cup of coffee can have a profound impact. While deployed, Service Members are often far from their families and friends, facing daily challenges. Receiving something as familiar as a bag of coffee from home can provide a sense of comfort and connection, reminding them that their sacrifices are valued.

Veterans, too, benefit greatly from these acts of kindness. Many Veterans in VA hospitals may feel isolated or disconnected, but donations like Joe Muggs Coffee show them that people still care about their well-being.

How You Can Support Coffee for the Troops

Want to get involved? It’s easy! The Books-A-Million Coffee for the Troops campaign happens twice every year, in the spring and fall. Stay tuned for the next round and the next time you’re in a Books-A-Million store, simply purchase a bag of Joe Muggs Coffee and choose to donate it. Each bag you donate goes directly to Soldiers’ Angels, who will ensure it reaches a Service Member or Veteran in need of a little caffeine and a lot of gratitude.

If you miss the coffee purchase period, don’t worry! You can make a huge impact by donating to Soldiers’ Angels to help cover the cost of shipping the coffee around the world. It costs about $25 to ship one care package filled with coffee, so every dollar helps to ensure we reach as many heroes as we can with this powerful pick-me-up.

Your donation helps bring a smile to those who have given so much for our country. With every cup they sip, they’re reminded of the support waiting for them back home.

A Big Thanks to Books-A-Million and Joe Muggs Coffee

Soldiers’ Angels is incredibly grateful to Books-A-Million and its customers for their continued support through the Coffee for the Troops campaign. This partnership allows us to reach thousands of Service Members and Veterans, offering them a small piece of home with every cup of Joe Muggs Coffee.

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