Kroger to showcase new logo, new products at Daytona
August 22, 2024
By: Kroger Racing | jayski.com • PUBLISHED: August 22nd, 2024
The Kroger Racing team and driver, Ricky Stenhouse Jr. are entering this weekend’s race at Daytona International Speedway with their sights set on an event that could allow them to punch their ticket into this year’s NASCAR Playoffs, but also a weekend filled with new and unique items and opportunities.
Kroger Fresh Cart Brand Icon: The hood of the No. 47 Chevrolet Camaro at Daytona International Speedway will feature Kroger’s Fresh Cart icon as a standalone logo for the first time. Kroger’s Fresh Cart icon was introduced in 2021 to build on Kroger’s brand transformation and represent the brand promise of being Fresh for Everyone. It also serves as a consistent visual unifier to unite the Kroger Family of Companies under one symbol.